One of the most anticipated TV programs aired yesterday. No, it was not the Super Bowl; it was the 86th Academy Awards. This is the biggest awards show of the year in which small golden figured heads all named Oscar were presented to actors and actresses for their portrayal in films that were deemed by the Academy as most noteworthy in the year 2014. 40.3 people on average tuned into the program but none of that 40.3 took home what all of the attendees took home that night. That something was called Swag Bags.
Swag Bags are the goodie bags that every celebrity sitting in the Kodak Theater will be leaving with once the awards are over. Products backed by multi-million dollar companies are usually the typical products seen in these bags, but this year, there is a new product that is making a splash.
The product is called the “DrainWig” and it is not your typical dream vacation or spa treatment, it is an everyday tool made by an everyday stay at home mom. This interesting contraption is designed to place into a drain in order to collect hair at the bottom of the drain to avoid clogging. Clogging the drain could mean thousands of dollars worth of damages and time for many people, even celebrities.
The product’s designer is just as interesting as the invention itself. Jennifer Briggs, a stay at home mom could not be more thrilled. She never would have thought that her product, retailed at 12.95, would ever see the insides of a Swag Bag. Briggs said of the experience, as “Words can’t express how exciting that was for me.”
We can all take a look at the “DrainWig” and revel in how lucky Briggs was to land such an opportunity. But more importantly, we should take the time to reaffirm ourselves that products do not need to be made with the most cutting edge materials and reinvent how we live our lives. Products such as DrainWig show consumers that simple designs that subtly improve everyday life are considered revolutionary.
-Jackie Tan, chikmedia Intern
On Friday, August 30 Papa John's Bloomfield opened their stores with the help of chikmedia. The grand opening was a huge success, boasting 1000 free pizza giveaways and hundreds of people lined up out the door.
When we were first approached by Papa John's we were a little hesitant to take this client on. After all, we've never worked with a restaurant before. But after four weeks worth of media negotiations, creative press release ideas, event management tactics and a partnership with the MS Society of Connecticut, the Bloomfield store had one of the best grand openings in the Northeast to date.
We learned to take a chance on ourselves with this client. The lesson will forever be remembered: the same basic marketing and public relations principles apply to all companies and businesses, you just have to find a way to make the message shine.
And just maybe, in this case, the way to make the message shine was dancing pizza boxes...
If you're wondering what 4am looks like at a grand opening with franchise owner Larry this is it.
Co-Founder, Director of PR & Marketing
Blogging is so not ten years ago. Well actually it is and that's exactly the point. Learn about the staying power of blogging from chikmedia's Emily Gaylord.
Meghan Rothschild, Co-Founder and Director of PR & Marketing shares a tip on why videos are important in social media. She also makes some epic faces.
If you were wondering, yes, that is a pink peacock feather in our logo. It might be because peacocks are super beautiful and their feathers go with every outfit, or it could be that as a designer they are simply impressive. Maybe, but today I was reading about spirit animals and it could possibly be bigger than that.
In some Native American cultures it is said that your spirit animal presents itself to you. Your "totem" or power animal chooses you. In this case, I like to think the peacock chose us, that it was destined to be the mascot for a small media and design firm.
Traits of Peacock power animal:
Coincidentally, the traits of the peacock power animal are also ethics chikmedia uses in business. We are true to ourselves and our clients, we are constantly innovating and learning, and rocking lots of peacock accessories.
What would your power animal be?
Co-Founder, Creative Director
chikmedia has been nominated for the Women to Watch awards by Western Mass Women Magazine. We are so honored to have been nominated and would be delighted to win.
Here's how it works:
Type: Meghan Rothschild - chikmedia, advertising & marketing
Emily Susan Gaylord -chikmedia, graphic design
We would also appreciate it if you would vote for two other nominated women. chikmedia has worked with Leanne of SkinCatering and Karen of Mix 93.1 and we just adore them.
Leanne Sedlak - SkinCatering, spa/beauty
Karen Boyd - Mix 93.1, radio personality
And you're done!
Thank you to all our friends and supporters. We care deeply about women succeeding and Western Mass Women Magazine does a great job of highlighting that success.
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