1) Budweiser – Puppy and Horse are BFFs. Ok, so did anyone else tear up at this ad? The puppy accidentally finds himself lost from home, but prevails after days of travel. He arrives back at the farm at night only to have a nasty wolf trying to start a fight. The horses break free from their stalls and come to the puppy’s aid. All is well in the world.
Why we liked it: We all know that puppies and babies are the key to a successful marketing campaign. (Unless of course, you’re the idiots over at GoDaddy and you think puppy abuse is funny). The ad was simple, emotional, cute as hell, and the man in the commercial was easy on the eyes. Although it had absolutely nothing to do with beer, we have learned to recognize Clydesdales as the symbol of Budweiser an therefore the ad stuck. Per usual, Budweiser nails it.
2) Dads & Kids – This was a huge theme among ads this year. Dove and Toyota were among the companies who decided to feature men involved in their chidren’s lives. Can we just say it? It’s. About. Damn. Time.
Why we liked it: First of all, we’re all tired of seeing “traditional” homes being portrayed in the media. Stay at home moms, disinterested fathers… it’s not realistic anymore and it’s time we start recognizing that. Secondly, dads deserve a moment. Fathers are more involved in their children’s lives than they have been in the past and when we continue to portray them as horny, lazy oafs it hurts everyone. So give a big thumbs up to the new trend of dads who care!
3) Objectification of Women & Depressing Death – Nope, nope and more nope. A big “woof” to Carl’s Jr. for continuing to produce disgusting ads that alienate 51% of the population. What’s that? You’re going to feature a half naked woman sexually eating a burger that she’d never eat because she’s most likely anorexic? Original. :eye roll.: And WHAT was up with Nationwide’s ad about accidental childhood death?!?! Way to completely pray on the fears of parents around the country!
Why we didn’t like it: I think it’s obvious why we can’t stand commercials that perpetuate unhealthy body image issues and use women as sexual objects to sell terrible products. We’re just over it, so stop it. As for Nationwide, you guys nailed it with Invisible Mindy and then you come back and talk about kids dying? It was highly inappropriate for the occasion (for any occasion really) and didn’t make sense. Just because you’re an insurance company watching out for my kid, it doesn’t mean you have the right to scare the hell out of me. Spare us the absurdity and stick with Mindy, Matt and a bit of humor. –Meghan Rothschild, Director of Marketing & PR