Ok, so we were never gone, but we were certainly quiet! We've been working with a lot of amazing clients over the last 4 years, loving every minute of it. So much so, that we realized it was time to EXPAND!
Chikmedia is proud to now offer full marketing, public relations, and graphic design services to our clients. Our skills have broadened,and we've expanded our reach. From Lincolnville, ME to Charlotte, NC, we're working with everyone from amazing resorts, to award-winning universities, to nonprofits trying to save the bee population.
Our newest offering has got me bursting with excitement: Educational Workshops. After spending the last two years teaching graduate and undergraduate level courses at colleges around New England, I realized that teaching is one of my passions. So why stop with college students? Businesses and organizations such as yourselves need to be up on the latest and greatest marketing and PR trends: so let us help!
Our mission hasn't changed: we are still focused on women-run and owned businesses. We are a boutique firm looking to work with small to medium businesses who want to maximize their marketing dollars to the best of their ability. We love a good challenge! So BRING. IT. ON.
President & Chief Badass
In order to become a great marketer, you have to become a great leader first; and no, to be a leader does not mean you have to be a CEO, manager, or anything of higher power. To be a leader is simply a combination of a few key characteristics that can be shared by anyone in the workforce:
Leaders inspire a shared vision to the rest of the community. They are able to look into the future and have a vision on where they want their company to be. The tricky thing is, one cannot get the whole company there by themself. You need the help of the whole community/workforce to get to that end goal. This is where inspire a shared vision comes into play. “Inspiring others to envision their success and giving them an image of what that would look like injects drive and determination into those around you.”
The road to achieving a goal can be long and strenuous. Many people have the desire to slow down or even give up. As a leader, it is crucial to remind everyone involved why they started to begin with. Encouraging the heart can often be tough, but it is necessary for many people to stay positive and keep moving forward in the workforce. It can be an act as little as giving a positive reinforcement after a job well done, or even a pat on the back. “Nothing great ever gets done without heart. You gotta have heart.” It is these actions that will keep your peers whole hearts in it until the end.
Kouzes, James M., and Barry Posner Z. The Five Practices of Exemplary Leadership.
San Francisco: Pfeiffer, 2003. Print.
-Jenna Croteau, Chikmedia Intern
Meghan Rothschild is as fierce as her company claims. An incredible mentor and well-connected businesswoman, Meghan has established herself as a community leader and fostered a professional network that many dream of. Joining her team was one of the best decisions I’ve made and has increased my skills and confidence as a young professional in the fast paced world of marketing and PR. My time with Chikmedia was indispensible to my personal growth and enhancement as a social media marketer.
As the daughter of a Vietnam veteran, I grew up respecting the military and feeling grateful and appreciative of our soldiers. So when Marx Events approached me about working together on this project, I couldn't have been more excited.
We knew we wanted to give away a wedding, but we didn't know to who. It was immediately obvious that all of us had a connection to veterans and service members and that that specific population was more than deserving. The rest is history.
This October, chikmedia in cooperation with Marx Events, will be giving away a $35,000 wedding to a deserving veteran or active service member, Dozens of Western Mass businesses have come together to make this happen. They include:
The deadline for nominations is fast approaching: Monday, August 10th. Please share this with someone you may know who would be interested, or nominate someone deserving today!
Read more at http://marxdreamwedding.com/.
A few months ago my sister said she was eliminating the word busy from her vocabulary.
"Hi! How are things?"
It's a conversation I'm so familiar with. But why do we have so much pride in being busy.
Ask someone who the hardest working person at the office is and often we point to the harried worker who's there later than everyone else. Never do we ask if maybe they need to take a workshop on time management and maybe they could benefit from being a bit more organized: a gift basket of post-its and hi-lighters.
Despite having a full time job and a business I never feel like I don't have time for the people and things that I love.
The reality is, I've worked my butt off to be a highly efficient and competent worker. I'm great at what I do. I take a lot of pride in that.
True, having a bad ass business partner has everything to do with the success of chikmedia, but neither of us ever feels the inability to relax.
When we made the transition from an industry to knowledge based society we didn't adjust what hard work looks like. In fact, we punish efficiency.
We punish efficiency.
If I can finish something in fewer hours that should be rewarded. Instead we see it as not working hard enough. Not being stressed equates to not having anything to stress about. As a dear friend pointed out - this creates a cycle where people who are stressed and aggravated are promoted into management hiring more of the same.
But here's the reality. By working a sane number of hours this is what life gives me.
Time to surround myself with my friends. Incredibly intelligent women and men with their own success and enormous amounts to teach me.
Time with my husband to talk about feminism and global issues. To form opinions about what success looks like and the world we hope our niece will mature in. And eventually, time to have children if that's what we decide we want.
Time to explore hobbies I'm passionate about.
Time to relax and come up with big ideas.
So the next time I ask you what you're up to and you say you're working, or your busy, and I cock my head and smile, know that I am not impressed. Know that what I want from you is to hear about your passions and your family (blood or otherwise), I want to know about your life.
We are all busy, there's always more to do, but I can't help but wonder, what does a full life really look like?
I'm not impressed that you're still working. I'm too busy enjoying a cocktail and learning about how many other things in life we have the privilege to enjoy.
So unless you’re living under a rock, you watched the Super Bowl last night. And if you’re anything like us at chikmedia, some of the most exciting moments for you were the ads. In case you missed it, here’s a recap of what we loved and what we… well… didn’t.
1) Budweiser – Puppy and Horse are BFFs. Ok, so did anyone else tear up at this ad? The puppy accidentally finds himself lost from home, but prevails after days of travel. He arrives back at the farm at night only to have a nasty wolf trying to start a fight. The horses break free from their stalls and come to the puppy’s aid. All is well in the world.
Why we liked it: We all know that puppies and babies are the key to a successful marketing campaign. (Unless of course, you’re the idiots over at GoDaddy and you think puppy abuse is funny). The ad was simple, emotional, cute as hell, and the man in the commercial was easy on the eyes. Although it had absolutely nothing to do with beer, we have learned to recognize Clydesdales as the symbol of Budweiser an therefore the ad stuck. Per usual, Budweiser nails it.
2) Dads & Kids – This was a huge theme among ads this year. Dove and Toyota were among the companies who decided to feature men involved in their chidren’s lives. Can we just say it? It’s. About. Damn. Time.
Why we liked it: First of all, we’re all tired of seeing “traditional” homes being portrayed in the media. Stay at home moms, disinterested fathers… it’s not realistic anymore and it’s time we start recognizing that. Secondly, dads deserve a moment. Fathers are more involved in their children’s lives than they have been in the past and when we continue to portray them as horny, lazy oafs it hurts everyone. So give a big thumbs up to the new trend of dads who care!
3) Objectification of Women & Depressing Death – Nope, nope and more nope. A big “woof” to Carl’s Jr. for continuing to produce disgusting ads that alienate 51% of the population. What’s that? You’re going to feature a half naked woman sexually eating a burger that she’d never eat because she’s most likely anorexic? Original. :eye roll.: And WHAT was up with Nationwide’s ad about accidental childhood death?!?! Way to completely pray on the fears of parents around the country!
Why we didn’t like it: I think it’s obvious why we can’t stand commercials that perpetuate unhealthy body image issues and use women as sexual objects to sell terrible products. We’re just over it, so stop it. As for Nationwide, you guys nailed it with Invisible Mindy and then you come back and talk about kids dying? It was highly inappropriate for the occasion (for any occasion really) and didn’t make sense. Just because you’re an insurance company watching out for my kid, it doesn’t mean you have the right to scare the hell out of me. Spare us the absurdity and stick with Mindy, Matt and a bit of humor. –Meghan Rothschild, Director of Marketing & PR
As a designer and an environmentalist I often find myself at an impasse. I love print materials, I love how tangible they are. It comes from a love of art and of all things creative and beautiful.
But. The reality is as much as I'd like to think that every single thing we, as designers, produce is kept and cherished, the reality is most things will end up in the landfill.
It's estimated that 23% of Americans don't even recycle.
So how do we do our part?
1. Increase Digital Materials
Instead of producing multiple print pieces per year, try increasing your reliance on social media and newsletters and make the stuff you print count. Instead of postcards 10 times a year what about a really beautiful piece 3 times a year? Use the funds to make yourself stand out!
2. Use Soy/Vegetable Based Inks
These inks have come a long way and have a much smaller environmental impact. These inks release less than 5% of Volatile Organic Compounds (VOC’s) into the air and less ink is needed to print the same amount of paper when compared to petroleum inks.
3. Use Recycled Paper
I know, it's a no-brainier. But it can also save you money! There are some beautiful stocks of recycled paper that give your materials a really warm feeling. If you're printing less per year (see 1) you can also invest in some textured stock which will make your pieces really grab attention. I get excited just thinking about it. You don't have to go that far but trust me that it's beautiful.
4. It's All in Presentation
Foils make your materials instantly non-recyclable. If you're boxing something, go with something basic, it's what is inside that counts. Use 100% post-consumer waste uncoated box wherever possible to eliminate plastic. Pro-tip: uncoated cardboard is even compostable. Make the earth smile.
5. Use it in Your Marketing Campaigns
The environment might be the biggest crisis of our time. Millions of consumers are looking for ways to decrease their imprint. Lucky for you - utilizing green methods in your campaigns can be a huge selling point. Make sure to note on materials what steps you've taken.
By Emily Susan Gaylord, Creative Director
Public Relations firms tend to have a very distinct feel to them. In conversing with other communications students I have found that people are either confident in their enthusiasm surrounding someday working in a PR firm, or want absolutely nothing to do with one.
I recently took a trip to New York City with my school’s PRSSA chapter to tour two popular firms: DKC and 5W Public Relations. Being the outgoing fashionista that I am, I knew that I would love to do firm work from the moment that I set foot inside of one last year. While the trip to NYC re-enforced my career goals, not everyone shared the same positive experience.
So, what is one to do if he/she is pursuing a major in public relations with no intention of working in a firm? Relax. After our trip, some students were more interested in managing PR for a sports and entertainment events venue such as Madison Square Garden, and believe it or not even non-profit organizations need PR people. As a matter of fact, one of the professionals at DKC that I spoke to stated, “every PR person should try non-profit at least once in their lifetime.”
Ironically, I’d just secured an internship with a non-profit called Linden Place days before the trip. Linden Place is a historical landmark where generations of historical figured including DeWolfs and Colts resided and is currently used for events such as weddings, wedding receptions, and concerts. In addition to the history behind it, the building has such life and personality to it. Even though I would someday love to work in a firm, I am beyond enthused to assist Linden Place in receiving the publicity that it deserves.
Careers in non-profit tend to be some of the most rewarding, especially as a PR professional with the power to promote a worthy cause. So never fear, there’s a career in PR for every personality, you simply have to find out what it is for you. -Sharilynn Brown
The name “Alex Lee” probably doesn’t mean very much to you unless you’re a high schooler from Frisco, Texas; however; you’ve probably heard more about him than you realize. Alex Lee is better known for the meme that’s recently flooded the Internet, #alexfromtarget.
The hastag #alexfromtarget started on November, 2 2014 when a teenage girl with the twitter handle @auscalum snapped a photo of Lee as he was bagging her purchase from the department store giant, Target. Lee had turned his phone off for what he expected to be an average shift at work, but was overcome with confusion when he noticed the size of his line gradually increasing to unusual levels. He was moved to the stockroom for the remainder of his shift where his manager informed him of the photo that @auscalum had sneakily snapped and how it had gone viral in a matter of minutes.
When Lee turned his phone on after work, he was surprised by thousands of texts and notifications. He noticed that instead of the 144 followers that his twitter page had at the beginning of his shift, he had more than 100,000. Lee then tweeted, “Am I famous now?” His tweet has already accumulated forty two thousand retweets and eighty seven thousand favorites.
The rest of the world was just as shocked by #alexfromtarget’s instant fame as he claimed to be, but some refuse to believe that Lee’s explosion of popularity was any less than a well-executed marketing strategy. The marketing company “Breakr” has tried to take responsibility for the explosion of #alexfromtarget, but the individual that tweeted the original photo and Lee himself have both released statements claiming that they had never before heard of the company.
Is there really any way to determine if #alexfromtaget was just your average “cashier cutie” that got a weird amount of attention for being adorable or if he’s part of a marketing ploy? Not really. The thing about the Internet is that it can sometimes make things difficult to trace. If Breakr is infact behind the #alexfromtarget expolsion, they’ve proved to be very successful. Both Breakr and Target are most certainly getting increased amount of attention as a result of #alexfromtarget (some individuals have even been tweeting about their intentions of flying to Texas to visit Lee at the Target in Dallas, no joke.)
Even if #alexfromtarget was a completely organic coincidence the two companies are still receiving increased attention, Lee is now “famous,” and as of this moment there isn’t enough evidence to draw many other conclusions. All I know is that since the hashtag began I’ve personally followed Alex on twitter and made a few purchases from target. Just remember, if you’re planning on flying to Dallas, Alex will probably be hiding in the stockroom for quite a while.
From the time that I was a little girl I’ve always had two major passions: fashion and photography. I never thought to pursue either as a career, discouraged because what I’d heard about low pay, fierce competition, and limited opportunities in both industries. What I never realized is that majoring in Media Communications has the potential to put the pieces together and make my dreams come true.
Hey girl (and guy), we're so glad you're here. ChikChat is our version of an informative blog that keeps you up to date on all the latest marketing trends, fabulous business owners and must-see hot spots. So pour a cup of coffee, pull up a chair, and get comfy.