One of the most anticipated TV programs aired yesterday. No, it was not the Super Bowl; it was the 86th Academy Awards. This is the biggest awards show of the year in which small golden figured heads all named Oscar were presented to actors and actresses for their portrayal in films that were deemed by the Academy as most noteworthy in the year 2014. 40.3 people on average tuned into the program but none of that 40.3 took home what all of the attendees took home that night. That something was called Swag Bags.
Swag Bags are the goodie bags that every celebrity sitting in the Kodak Theater will be leaving with once the awards are over. Products backed by multi-million dollar companies are usually the typical products seen in these bags, but this year, there is a new product that is making a splash.
The product is called the “DrainWig” and it is not your typical dream vacation or spa treatment, it is an everyday tool made by an everyday stay at home mom. This interesting contraption is designed to place into a drain in order to collect hair at the bottom of the drain to avoid clogging. Clogging the drain could mean thousands of dollars worth of damages and time for many people, even celebrities.
The product’s designer is just as interesting as the invention itself. Jennifer Briggs, a stay at home mom could not be more thrilled. She never would have thought that her product, retailed at 12.95, would ever see the insides of a Swag Bag. Briggs said of the experience, as “Words can’t express how exciting that was for me.”
We can all take a look at the “DrainWig” and revel in how lucky Briggs was to land such an opportunity. But more importantly, we should take the time to reaffirm ourselves that products do not need to be made with the most cutting edge materials and reinvent how we live our lives. Products such as DrainWig show consumers that simple designs that subtly improve everyday life are considered revolutionary.
-Jackie Tan, chikmedia Intern
So, as you may have heard by now (if you're following our blog... follow the damn blog!) we are co-sponsoring a bus trip to this year's MA Conference for Women in Boston with Masslive and The Springfield Republican. Why, you might ask? To put it simply; because chiks rule.
Last year Emily and I had the privilege of attending this incredible, full-day conference and left feeling inspired, motivated, and like we could take on the world. Seriously. This conference is life-changing, and if you can take the day we strongly encourage (demand) you sign up, show up and shut up. Spend the day allowing yourself to take it all in, network with other strong women, and do a little shopping. Yup, there's even shopping...
This year's speaker line up is absolutely incredible and includes major names such as actress Kerry Washington, TOMS founder Blake Mycoskie and Good Morning America contributor Tory Johnson, just to name a few. Breakout sessions cover everything to work-life balance, career advancement, aging gracefully and demanding pay equality.
Tickets are limited and about to sell out, so call 413.735.1645 today to reserve your space. Includes transportation, breakfast and a goodie bag from yours truly, and professional styling tips!
See you ladies there!
Meghan Rothschild, Director PR & Marketing
Meghan Rothschild explains how to manage a PR crisis without hiding under your desk in the fetal position.
QR Codes are our favorite. As a designer they combine print materials with the internet which I think is epic. They can be a call to action "like us on facebook" or a way to engage your audience. LOVE THEM!
Emily Gaylord is the Co-Founder and Creative Director of chikmedia. Special guest Shep.
On Friday, August 30 Papa John's Bloomfield opened their stores with the help of chikmedia. The grand opening was a huge success, boasting 1000 free pizza giveaways and hundreds of people lined up out the door.
When we were first approached by Papa John's we were a little hesitant to take this client on. After all, we've never worked with a restaurant before. But after four weeks worth of media negotiations, creative press release ideas, event management tactics and a partnership with the MS Society of Connecticut, the Bloomfield store had one of the best grand openings in the Northeast to date.
We learned to take a chance on ourselves with this client. The lesson will forever be remembered: the same basic marketing and public relations principles apply to all companies and businesses, you just have to find a way to make the message shine.
And just maybe, in this case, the way to make the message shine was dancing pizza boxes...
If you're wondering what 4am looks like at a grand opening with franchise owner Larry this is it.
Co-Founder, Director of PR & Marketing
Meghan Rothschild, Co-Founder and Director of PR & Marketing shares a tip on why videos are important in social media. She also makes some epic faces.
If you were wondering, yes, that is a pink peacock feather in our logo. It might be because peacocks are super beautiful and their feathers go with every outfit, or it could be that as a designer they are simply impressive. Maybe, but today I was reading about spirit animals and it could possibly be bigger than that.
In some Native American cultures it is said that your spirit animal presents itself to you. Your "totem" or power animal chooses you. In this case, I like to think the peacock chose us, that it was destined to be the mascot for a small media and design firm.
Traits of Peacock power animal:
Coincidentally, the traits of the peacock power animal are also ethics chikmedia uses in business. We are true to ourselves and our clients, we are constantly innovating and learning, and rocking lots of peacock accessories.
What would your power animal be?
Co-Founder, Creative Director
Hey girl (and guy), we're so glad you're here. ChikChat is our version of an informative blog that keeps you up to date on all the latest marketing trends, fabulous business owners and must-see hot spots. So pour a cup of coffee, pull up a chair, and get comfy.