One of the most anticipated TV programs aired yesterday. No, it was not the Super Bowl; it was the 86th Academy Awards. This is the biggest awards show of the year in which small golden figured heads all named Oscar were presented to actors and actresses for their portrayal in films that were deemed by the Academy as most noteworthy in the year 2014. 40.3 people on average tuned into the program but none of that 40.3 took home what all of the attendees took home that night. That something was called Swag Bags.
Swag Bags are the goodie bags that every celebrity sitting in the Kodak Theater will be leaving with once the awards are over. Products backed by multi-million dollar companies are usually the typical products seen in these bags, but this year, there is a new product that is making a splash.
The product is called the “DrainWig” and it is not your typical dream vacation or spa treatment, it is an everyday tool made by an everyday stay at home mom. This interesting contraption is designed to place into a drain in order to collect hair at the bottom of the drain to avoid clogging. Clogging the drain could mean thousands of dollars worth of damages and time for many people, even celebrities.
The product’s designer is just as interesting as the invention itself. Jennifer Briggs, a stay at home mom could not be more thrilled. She never would have thought that her product, retailed at 12.95, would ever see the insides of a Swag Bag. Briggs said of the experience, as “Words can’t express how exciting that was for me.”
We can all take a look at the “DrainWig” and revel in how lucky Briggs was to land such an opportunity. But more importantly, we should take the time to reaffirm ourselves that products do not need to be made with the most cutting edge materials and reinvent how we live our lives. Products such as DrainWig show consumers that simple designs that subtly improve everyday life are considered revolutionary.
-Jackie Tan, chikmedia Intern
chikmedia has been nominated for the Women to Watch awards by Western Mass Women Magazine. We are so honored to have been nominated and would be delighted to win.
Here's how it works:
Type: Meghan Rothschild - chikmedia, advertising & marketing
Emily Susan Gaylord -chikmedia, graphic design
We would also appreciate it if you would vote for two other nominated women. chikmedia has worked with Leanne of SkinCatering and Karen of Mix 93.1 and we just adore them.
Leanne Sedlak - SkinCatering, spa/beauty
Karen Boyd - Mix 93.1, radio personality
And you're done!
Thank you to all our friends and supporters. We care deeply about women succeeding and Western Mass Women Magazine does a great job of highlighting that success.
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