 When people think about communications, they usually picture social media, advertising, public relations, or customer messaging. But one of the most overlooked audiences is sitting right inside your organization.
Your employees. The truth is, your team can't represent your brand if they don't understand it. They also can't deliver a consistent customer experience if everyone is operating with different information. An internal communications strategy isn't just for Fortune 500 companies. It's one of the smartest investments organizations of any size can make.Before your customers hear about a new initiative, product, policy, or company milestone, your employees should. Too often, organizations spend weeks crafting external messaging while internal teams learn about major announcements through social media or local news. That creates confusion, frustration, and missed opportunities. When employees feel informed, they become confident ambassadors for your brand. They answer customer questions more accurately, represent your organization more consistently, and help reinforce the culture you're trying to build. Trust isn't created during annual meetings or company retreats. It's built through consistent, transparent communication. Employees want to know what's happening, why decisions are being made, and how changes affect them. Even when the news isn't perfect, honest communication creates credibility. Silence creates something else entirely: Rumors. When leadership doesn't communicate, employees fill in the blanks themselves. Rarely are those assumptions accurate. An internal communications strategy isn't about sending more emails. It's about making sure the right people receive the right information at the right time through the right channels. That could include leadership updates, internal newsletters, employee recognition, onboarding materials, training communications, crisis messaging, or regular video updates. When these pieces work together, organizations experience stronger collaboration, higher engagement, and fewer misunderstandings. One of the biggest mistakes we see is companies waiting until there's a crisis to think about internal communications. Whether it's a leadership transition, staffing change, organizational restructuring, or a public relations issue, employees deserve timely, accurate information. Having a communications strategy already in place means you're prepared instead of scrambling to decide who says what after something happens. Every organization has a culture. Communication is what shapes it. Culture isn't built by motivational posters or an annual employee appreciation event. It's created through the conversations leaders have, the information employees receive, and the consistency of the organization's messaging. When communication is intentional, employees feel connected to the mission. They understand expectations, celebrate successes together, and become invested in the organization's future. When communication is inconsistent, culture suffers. Your employees are your most important audience. Investing in an internal communications strategy doesn't just improve morale. It strengthens your brand, increases operational efficiency, reduces confusion, improves employee retention, and builds trust across every level of your organization. At Chikmedia, we help organizations create communication strategies that keep employees informed, engaged, and aligned with your mission. Because the strongest brands don't just communicate with their customers. They communicate with their people first. By: Meghan Rothschild, President of Chikmedia  Last month gave me two wonderful opportunities to connect with people in very different settings, both centered on communication, growth, and community. In May, I was honored to speak at Self-Care at the Museum at Boston's West End Museum, an event organized by Your Mind Matters Global. The evening brought together community members for meaningful conversations about wellness, mental health, and the importance of prioritizing self-care in our personal and professional lives. As someone who spends much of my time helping organizations and individuals build visibility and tell their stories, I shared perspectives on how our relationship with communication and social media can impact our well-being. We discussed ways to use digital platforms intentionally, establish healthy boundaries, and create a more balanced approach to staying connected in an always-on world. The event was a powerful reminder that taking care of ourselves is essential to showing up as our best selves for our businesses, families, and communities. I also had the opportunity to travel to Cape Cod to lead a social media workshop for the Hampton Inn group. Hospitality professionals are constantly looking for ways to engage guests, strengthen their brands, and stand out in a competitive marketplace. During the workshop, we explored practical strategies for creating engaging content, building authentic online communities, encouraging guest-generated content, and using social media as a powerful storytelling tool. What stood out most was the enthusiasm and commitment of the participants. The team brought great energy to the conversation and was eager to learn new ways to connect with guests and enhance their digital presence. These experiences reinforced something I see every day through my work at Chikmedia: people crave authentic connection. Whether we're discussing self-care, public relations, branding, or social media, successful communication always comes back to building trust and creating meaningful relationships. I am grateful for the opportunity to share my expertise with community organizations, businesses, and professionals across Massachusetts. Every speaking engagement is a chance not only to teach, but also to learn from the people in the room. If your organization is looking for a keynote speaker, workshop facilitator, or social media trainer, I'd love to connect. -Meghan Rothschild
  At Chikmedia, we believe every grand opening represents something bigger than a ribbon cutting. It is a story of growth, community investment, and the next chapter of an organization’s journey. This April, we had the opportunity to support two incredible clients as they celebrated major milestones with successful grand opening events in Western Massachusetts. From nonprofits expanding their impact to businesses growing their footprint, our role at Chikmedia is to help clients maximize visibility, connect with their audiences, and create meaningful community engagement around moments that matter. Supporting Impactful Client Events Recently, Chikmedia supported both Girls Inc. of the Valley and the Applied Mortgage Team of HMA Mortgage during their grand opening celebrations. Each event brought together community members, partners, leadership teams, and supporters to celebrate growth and future opportunities. While every client and event is unique, our approach remains the same: creating strategic public relations and marketing campaigns that help organizations tell their stories effectively and authentically. For these events, our team helped amplify visibility through media outreach, event promotion, strategic communications, and storytelling that highlighted each organization’s mission, vision, and community impact. More Than Public Relations At Chikmedia, we are a full-service marketing and public relations agency focused on helping businesses, nonprofits, and organizations build stronger brands and stronger community connections. Our services include:
Whether a client is launching a new space, announcing a major initiative, hosting a community event, or building long-term brand awareness, our goal is to create marketing and PR strategies that generate real visibility and lasting impact. Helping Clients Tell Their Stories One of the most rewarding parts of our work is helping clients celebrate moments that reflect years of hard work, dedication, and service to their communities. Events like these are not just celebrations. They are opportunities to strengthen relationships, increase awareness, and create momentum for what comes next. We are grateful to work with organizations that are making a difference across Western Massachusetts and beyond, and we look forward to continuing to help our clients grow through thoughtful marketing, strategic communications, and impactful storytelling.
 At Chikmedia, we’ve always believed that a strong communications strategy is about more than just showing up online. It’s about shaping perception, building credibility, and ensuring that when your audience finds you, they already trust what you have to say. That’s where public relations and expert positioning come in. They are not “nice to have” add-ons. They are foundational to how modern brands grow, compete, and lead. Public relations is often misunderstood as simply getting press coverage, but the reality is far more strategic. PR is about narrative control. It’s about identifying what makes your brand relevant and then placing that story in the right conversations, at the right time, with the right audiences. In a media landscape where outlets receive hundreds of pitches daily, thoughtful positioning and tailored messaging are what separate brands that get noticed from those that get ignored. When done well, PR doesn’t just generate visibility. It builds third-party validation, which is one of the most powerful drivers of trust. Expert positioning works hand-in-hand with this. Audiences today are not just buying products or services, they are buying into people, perspectives, and authority. When a founder, executive, or brand consistently shows up as a credible voice in their space, it elevates everything else in the communications ecosystem. Content performs better. Media opportunities increase. Partnerships become easier to secure. This is why we prioritize helping our clients not only tell their stories, but own their expertise in a way that is visible, consistent, and unmistakable. Our Work At Chikmedia At Chikmedia, our approach has always been multi-layered, blending traditional public relations with modern digital strategy to amplify our clients’ voices in a meaningful way. We don’t believe in siloed tactics. Your media coverage should reinforce your social presence. Your social presence should reinforce your authority. And your authority should open the door to even bigger opportunities. This is exactly what we’ve been seeing across our recent client work. Through strategic pitching, relationship building, and sharp messaging, our clients have been featured in meaningful media placements that align with their brand stories and business goals. These wins, highlighted on our LinkedIn page, are not random moments of visibility. They are the result of intentional positioning and a clear understanding of what each client stands for. Whether it’s securing interviews, contributing expert commentary, or landing feature stories, each placement builds momentum and compounds credibility. What matters most is not just where you show up, but how you show up. A single feature can introduce you to a new audience, but consistent expert positioning ensures that audience remembers you. It signals that you are not just participating in your industry, you are helping define it. Over time, this transforms brands from service providers into go-to authorities. We’ve seen firsthand how this impacts growth. Clients who invest in PR and expert positioning don’t just gain visibility, they gain leverage. Their sales conversations become easier. Their audiences arrive more educated and engaged. Their brands carry weight before they even enter the room. This is why we continue to emphasize PR as a core pillar of any communications strategy. Social media, content marketing, and branding all play critical roles, but without the credibility that comes from earned media and a clearly defined expert voice, those efforts can only go so far. Public relations gives your brand a platform. Expert positioning gives it staying power. At Chikmedia, our mission has always been to make sure your story is heard by the people who matter most. When PR and expert positioning are done right, your story doesn’t just get told. It gets remembered.     Spring is all about fresh starts, and in marketing that means fresh strategies. As we move into 2026, brands that adapt quickly, think creatively, and respond to changing digital behaviors will stand out in a crowded space. From smarter AI integration to authentic short form video and social first shopping experiences, here is what businesses should focus on this season. 1. Ethical AI Is the New Standard
Artificial intelligence is becoming a powerful tool in modern marketing, but it should never replace the people behind the strategy. AI can support research, streamline workflows, analyze data, and help generate ideas. What it cannot replace is human creativity, emotional intelligence, and authentic brand storytelling. As more brands adopt AI tools, the focus is shifting toward responsible and ethical use. Audiences value transparency. They want to know that real people are guiding the messaging, shaping the voice, and making thoughtful decisions. AI works best when it enhances your team’s capabilities rather than replacing them. It can speed up processes and uncover insights, but it still requires human oversight, originality, and strategic direction. Spring strategy tip: Use AI to support brainstorming, research, and optimization, but keep your creative vision and final messaging in human hands. Your audience connects with people, not algorithms. 2. Short Form Video Continues to Dominate Short form video remains one of the most powerful tools for capturing attention. Platforms like Instagram Reels, TikTok, and YouTube Shorts reward content that feels native, relatable, and engaging. Highly polished ads are giving way to content that feels real. Behind the scenes clips, educational snippets, quick tips, and personality driven videos are outperforming overly produced campaigns. Spring strategy tip: Focus on strong hooks in the first few seconds and create content that feels natural to each platform rather than repurposing the same video everywhere. 3. Social Media Is a Sales Channel Social platforms are no longer just places for awareness. They are full shopping ecosystems. Consumers are discovering products, reading reviews, and making purchases without ever leaving their favorite apps. Optimizing your content for in app discovery is just as important as traditional search engine optimization. Clear captions, keyword rich descriptions, and tagged products all increase visibility. Spring strategy tip: Make it easy for your audience to move from inspiration to purchase in just a few clicks. 4. Authenticity Wins Every Time Today’s audiences value transparency and relatability. They want to connect with brands that feel human and approachable. User generated content, client testimonials, and partnerships with micro influencers continue to outperform celebrity endorsements. Smaller creators often build deeper trust with highly engaged communities. Spring strategy tip: Highlight real stories. Show your team. Share your process. Let your brand personality shine. 5. Visibility Matters More Than Clicks Marketing is shifting from chasing website traffic to maximizing visibility across multiple platforms. Many consumers interact with brands through social feeds, previews, and AI powered summaries before ever visiting a website. That means your messaging must be clear, concise, and impactful wherever it appears. Spring strategy tip: Create content that delivers value even if someone never clicks through. Make every post informative, memorable, and aligned with your brand identity. Final Thoughts Spring 2026 is shaping up to be a season of smarter strategy, stronger storytelling, and deeper personalization. The brands that succeed will combine data driven insights with authentic, human centered content. At Chikmedia, we help businesses turn trends into results. If you are ready to refresh your marketing strategy this season, let’s build something powerful together. 3/2/2026
FEATURED CHIK: Jill Moccio Connors What began as a small idea with just 12 women-owned businesses has grown into a thriving community movement. Jill, founder of Babes, Brews & Browsing, has built high-energy, charity-driven events that now welcome more than 600 guests and unite a powerhouse network of 60+ incredible women. For Jill, supporting local - especially women-owned businesses -isn’t just important, it’s vital, and leading this community has been one of the greatest honors of her life.  Tell us a bit about your company! What do you do? What is your mission? Babes Brews & Browsing is a group of Local Women Owned Businesses that come together to take over different venues for a day of upscale shopping, live music, great food, and beverages! Back in March 2024, I organized my first ever Charity event for Shriners Children’s New England at the Starting Gate at GreatHorse, in Hampden. I had 48 women owned businesses and live music. It was such a hit that I did it again on Nov 30, 2024… then Nov 29, 2025… and our next scheduled one is Nov 28, 2026. We keep growing in attendance , I now work with sponsors from local businesses, I brought in not only music but we also have complimentary spa and salon services, and a 360 photo booth. Back in July 2025 I hosted Sunsets & Socials for Shriners Children’s New England - more of a smaller scale as the big November events have about 600+ guests, this one was 175 guests. We enjoyed passed hors d’oeuvres, a dinner station, live music and 8 women owned businesses from Babes Brews & Browsing! In March I am hosting a 90s Boom! An upscale nightclub type event at The Starting Gate at GreatHorse! I just keep growing in momentum and these events are so well received in the community. In the last JUST two years , we have raised just under $80,000 for SCNE in my son, Jackson’s Honor. My reason and my why is him, and with the support of the community and the incredible women I get to surround myself with, skies the limit on the impact we do and continue to do within the area for our children who need the best care only Shriners Children’s can provide no matter the financial situation these family’s are in. How did you get started with your business? Babes Brews & Browsing was an idea I had as I am super small business in the area and have been involved in hundreds of events as a vendor. I wanted to build something different. A family. I preach community over competition. This group started with just 12 women owned businesses and now I have over 60 that I can call friends and get the pleasure of working with. People have really enjoyed this journey as they see the difference within our group. You’re getting relationship when you shop and support us. What do you feel is most important for other to know about your business? I want people to know that I lead with my heart always. I work hard to bring people together for good. I am a woman who wants my neighbor to do better than me. I believe there’s room for everyone at the table of success. I believe that supporting local businesses, especially women owned businesses is vital to the community and it’s an honor to be someone who brings events to the local area and most importantly it’s a privilege to bring beautiful charity events that are so much fun and so incredibly important.  How would you describe your leadership style? My style is simple. Be a friend, support, show up, refer, recommend, speak highly of others, respectfully. I believe we are a team, I just happened to be the one who began it, but we are all a vital part of the group. I recognize and I know that we wouldn’t be as successful as a group in these charity events and other events if it wasn’t for each one of these women. When you were growing up, what was your ultimate dream job? If it's this, how does it feel to have met your dream? If it was something different, how did your dream change over time? I never really knew who or what I wanted to be. I always found myself in different customer service type jobs, as I love working with people. For me - being with the public lights me up. I love bringing a smile and a laugh to someone, I love making people feel special because they are, I enjoy making people feel seen. I became a stay at home mom and I loved every moment of it, when my son turned 4..5yrs old I slowly started going back out in the world with my new business Hustle & Heart, and I knew that this was my path. I was my own boss, I could still be the best mom for my son, always home for him, but I could also get back out there with the public and bring those laughs and relationships back. And in the last 5yrs it has taken off into something I never knew I needed or could do. Every business owner faces challenges. How are you empowered to overcome yours?
To be honest, I really haven’t had any challenges. I have an extremely supportive husband, I don’t have a storefront so I am allowed to dictate where I am with my business and items, I can be choosy in that aspect, as far as Babes Brews & Browsing, the only obstacle is that vendor events are everywhere, the scene is saturated. So I make sure that my events are next level, different, events you want to be at. Especially the charity ones. It’s important to continue to wow my guests. And I do believe I do just that each and every time. Tell us (in one word) how you would describe your boss-chik business! Unstoppable. Anything else we should know about you, your business, or just a fun fact?! I definitely am a person who lives out loud and I am really proud of my growth and the growth of both my businesses! Where You Can Find Her: Facebook | Email  Small business owners are some of the hardest-working people out there. You’re wearing every hat, making decisions on the fly, and often operating in survival mode. But here’s the truth many don’t want to hear: hustle alone is not a strategy. And without a clear strategy, even the most passionate business can stall, or fail.
At Chikmedia, we see this every day. Talented entrepreneurs with incredible products or services struggle not because they lack effort, but because they lack a plan. Strategy is what turns effort into momentum. Strategy Creates Focus in a Noisy World Today’s digital landscape is overwhelming. Social media platforms, algorithms, email marketing, PR opportunities, SEO, paid ads, we get it, it’s a lot. Without a strategy, small businesses often chase everything, spreading time and money too thin. Strategy provides clarity. It helps you identify where to show up, how to communicate, and who you’re actually trying to reach. When you have a strategy, decisions become easier. You stop asking, “Should I try this?” and start asking, “Does this support my goals?” That shift alone saves time, reduces burnout, and increases impact. Strategy Protects Your Brand Your brand is more than a logo or color palette; it’s how people experience your business. Without strategy, messaging becomes inconsistent, visuals drift, and the brand story gets muddy. This can confuse your audience and erode trust, especially in moments of growth or crisis. A strong strategy ensures that everything you put into the world, from Instagram captions to media interviews, aligns with your values, voice, and long-term vision. Consistency builds credibility, and credibility builds loyalty. Strategy Turns Marketing into an Investment Many small business owners see marketing as an expense because they don’t see immediate results. Often, that’s not a marketing problem, it’s a strategy problem. Throwing money at tactics without a clear plan leads to frustration and wasted resources. With strategy, marketing becomes intentional. You know your goals, your metrics, and your audience. You’re not guessing, you’re building. Over time, this approach delivers measurable returns and sustainable growth. Strategy Helps You Grow - On Purpose Growth without strategy can be just as dangerous as no growth at all. Hiring too quickly, expanding into the wrong markets, or saying yes to every opportunity can stretch a business beyond its capacity. Strategy allows you to grow with intention, aligning expansion with your mission, systems, and resources. It also gives you a roadmap. When challenges arise, and they always do, you’re not reacting emotionally. You’re responding strategically. The Bottom Line Small businesses don’t fail because owners don’t care enough. They fail because they’re doing too much without direction. Strategy is not a luxury reserved for big corporations; it’s a necessity for small businesses that want to last. At Chikmedia, we believe strategy is the foundation of everything: branding, communications, crisis management, and growth. When you invest in strategy, you’re not slowing down - you’re setting yourself up to move forward with confidence, clarity, and purpose. Because hustle may get you started, but strategy is what keeps you standing. 1/6/2026
CONFIDENCE TIPS FOR THE NEW YEAR It’s no secret, a new year has a way of shining a spotlight on what we want more of and the resolution lists to achieve those things. Today, scrap the resolutions, and let’s look at building your confidence with intention and action. As emerging leaders, entrepreneurs, business owners, and professionals, confidence is often the difference between staying comfortable and truly growing. Confidence is not about being the loudest voice in the room (which may shock some of you since I’m known to be loud, LOL) and it’s not about having everything figured out. Instead it’s about trusting yourself enough to take the next step, even when things feel uncertain. Three practical ways to strengthen your confidence this year. 1) Start with clarity, not pressure Confidence grows when you are clear on where you’re going. Pressure grows when you feel like you have to do everything at once. My suggestion, ask yourself:
The formula is simple. Clarity creates focus. Focus builds confidence. 2) Keep promises to yourself Are you someone who keeps your word? That’s an admirable quality, but often we find that we do what we say we’re going to do for OTHERS and forget about ourselves. That’s why in 2026, one of the fastest ways to build confidence is to do what you say you are going to do for YOU. This may seem scary. There’s only so much time to go around. So what happens is we tend to drop our needs to the bottom of the list… behind the boss, the client, the kids, the spouse, the Amazon driver (okay, maybe kidding on the last one but seriously why do we allow our own needs to be the last priority?) You don’t have to prioritize your needs in spite of all the others; you can start small. A few suggestions to do this:
Every time you follow through, you reinforce trust in yourself. Confidence is built through action, not intention alone. 3) Put yourself in rooms that elevate you Growth rarely happens by doing the same thing you’ve always done. Confidence often shows up when you challenge yourself. I recommend finding places and people who inspire you to be your bold self. This year don’t let it happen by chance, be intentional and…
Remember, if you want to level up, you have to be willing to show up. Don’t wait for another calendar flip Confidence is not something you either have or do not have. It’s something you build, moment by moment, choice by choice. Don’t wait any longer, get started building your confidence today! Use this new year to give yourself permission to take up space, to be seen, and to trust that you are capable of more than you realize. I often share with my POP!more and Chikmedia clients that confidence fuels possibility. And possibility is where growth begins. Here is to showing up fully this year!!! - Jill Monson, Founder of POP!more and Associate Director of Marketing at Chikmedia  As 2025 comes to a close, I’ve been reflecting on a year full of growth, impact, and bold moves, both for me personally and for Chikmedia. It’s been a year that has challenged me, inspired me, and reminded me why I love what I do.
11/17/2025
Finding Freedom...  Finding Freedom in Authenticity:
Reflections from My Keynote at Women in Development Greater Boston By: Meghan Rothschild On November 7th, I had the honor of serving as the keynote speaker at the Women in Development Greater Boston (WIDGB) Annual Breakfast, an inspiring gathering of brilliant, mission-driven professionals who are shaping the future of philanthropy and nonprofit leadership. Standing in that room, surrounded by so many dedicated women and allies, was both energizing and deeply humbling. My keynote centered on a theme that has guided both my personal and professional journey: living authentically. It’s a phrase we hear often, but in practice, choosing authenticity can be uncomfortable, vulnerable, and even risky. Yet it’s also where our leadership becomes the most powerful. I spoke about what it means to bring our full selves into our work, our stories, our values, our identities, our imperfect humanity, and how authenticity strengthens not only our own sense of purpose, but also the relationships we build and the impact we make. Throughout my career, I’ve learned that authenticity isn’t something you “arrive at.” It’s a practice. It’s a series of daily choices; choosing honesty over ease, choosing alignment over approval, choosing presence over performance. When we let ourselves be seen, we give others permission to do the same. At the WIDGB breakfast, I invited attendees to think about the moments when they’ve dimmed their own light in order to fit in, and what might be possible if they allowed themselves to lead with more truth and less fear. What stood out to me most that morning was the palpable sense of community in the room. Women supporting women. Leaders uplifting leaders. Strangers who instantly felt like collaborators. This is the kind of community where authenticity can thrive; one that celebrates difference, encourages vulnerability, and makes space for growth. I’m deeply grateful to WID Greater Boston for inviting me, and to everyone who joined me in exploring the theme of living authentically. My hope is that each person walked away with something, an insight, a reframe, a spark, that will support them in showing up more fully in their own lives and leadership. Authenticity is not about perfection. It’s about alignment. It’s about the everyday courage to live and lead from who we truly are. And if November 7th taught me anything, it’s that we’re all walking this journey together. 11/3/2025
Meghan shares why...
Chikmedia Closes Every Year for The HolidaysHi Chik friends,
Meghan here (a.k.a. President & Chief Bad Ass of Chikmedia). This may seem like it’s coming early but every year I get lots of questions about why we do an annual Holiday Shutdown. Predicting this year will not be different, I thought I’d take this early opportunity to share why I have chosen to do this for over the past ten years since beginning Chikmedia. Why we pause Every year around Christmas we shut down for approximately 10 days (the days between Christmas Eve and New Year’s Day). This is our intentional pause. It is a full team unplug, a chance to reset, recharge, and hit the next year ready to rock. Here’s the deal: in the always-on, digital world of content, marketing and creative work, it is all too easy to stay plugged in, keeping up with client demands, algorithms, pings, social edits, brand launches and more. Rooted in wellness, our Shutdown is designed to push back against that pace. We want each Chik to spend quality time with friends and family, reflect, unplug, maybe binge-read or hike or cook, and let their minds wander away from the day-to-day hustle. This isn’t just vacation, it’s strategic. I believe when you give creatives space to breathe they come back more alive, more inspired and more ready to innovate. A real need for rest Creative teams and marketing professionals are under real strain, but don’t take my word for it, here’s what the data says:
This info tells us something important: we’re in a field driven by ideas, fast-moving platforms, evolving client expectations; and if we don’t build in the rest, creativity falters, morale dips and innovation suffers. So our shutdown is preventative. We don’t want to wait until someone hits the wall. We’d rather skip the crash and revive the engine before we need it. Why clients should care You might ask: “Does a shutdown mean our projects stall?” Not at all. In fact, it means the opposite. Creating this space allows us to serve you at our best – not just delivering but over-exceeding. We plan far ahead, schedule accordingly, and let every client know our rhythm. And we come back with sharper vision, deeper clarity and the kind of creativity that only full replenishment allows. We believe creativity thrives when each Chik is properly fueled. So yes, we shut down our offices for a bit. Because in a world that expects continuous output, we choose sustainable excellence instead. Who is ready to join us in giving yourself and your team permission to rest, reflect and return in 206 with intention? Hears to a restful holiday season and a kickass new year! ~ Meghan President & Chief Bad Ass 10/27/2025
FEATURED CHIK: KRISTIN PERAGINE Meet Kristin Peragine, Owner of KP Design Co. and upcoming Resin Artist. Kristin shares her story of how she turned her hobby into a small business, selling her art to over 20 shops across the country.
10/6/2025
Something Wicked... WICKEDLY WONDERFUL THAT IS!
Bewitched is coming to the Springfield Museums Mark your calendar if you’re in the mood for a little magic this month and join us for Bewitched: A Haunting Evening at the Springfield Museums. Meghan Rothschild, Chikmedia President, is partnering with the Museums to help bring this spellbinding celebration to life. DETAILS:
This isn’t your average autumn outing. Guests will step into a night filled with mystery, music, and a touch of the supernatural. The evening will feature:
Curious what the future holds? You can find out with tarot card readings from Mirror Mirror Tarot. Feeling daring? Be mesmerized by a witchy acrobatic performance from the talented artists at SHOW Circus Studio of Easthampton. And because every good haunting has a story, the museum’s original founders, George Walter Vincent Smith and Belle Townsley Smith, are said to make a few mystical appearances of their own. The setting itself – a stunning gallery of global art and artifacts – provides the perfect backdrop for an evening that blends history, creativity, and a bit of Halloween magic. This one-of-a-kind event captures exactly what we love about fall in Western Mass: community, creativity, and a dash of whimsy. Whether you’re attending with friends or flying in solo on your broomstick, Bewitched promises a night you won’t soon forget. Tickets are limited, and reservations are required by October 16. Visit the Springfield Museums website to secure your spot before this enchanting evening disappears into the night. Grab your cauldron (or cocktail glass) and prepare for a hauntingly good time. We’ll see you there… if you dare! 9/20/2025
WELCOME Julianne Fruscio TO THE TEAM! We are thrilled to announce the addition of Julianne Fruscio to our growing creative team, as a Content Producer. With over a decade of expertise in marketing strategy, social media, and brand development, Julianne brings a proven ability to craft impactful content that drives engagement, strengthens brand presence, and fuels growth.
Julianne is a seasoned marketing director, social media influencer, and expert in content creation, with extensive experience developing innovative campaigns for major brands including her work with Amazon and Comfrt. She specializes in brand positioning, storytelling, and creative direction, consistently producing results-driven content that captivates audiences and boosts conversions. In addition to her corporate achievements, Julianne has built a thriving body positivity community, showcasing her talent for fostering authentic engagement and inspiring audiences. Her strengths in trend analysis, content planning, and visual production ensure that the brands she works with achieve consistent growth and lasting impact. "This partnership with Chikmedia is beyond exciting and is such a good fit between two strong women marketing professionals in Western MA,” said Julianne. “I am in awe of Meghan and the Chikmedia team and what they have accomplished, so it truly is an honor to be part of the team. Creating compelling content and managing social media platforms is one of my passions and I can't wait to bring my creative vision to new and existing clients!" Julianne’s appointment underscores Chikmedia’s commitment to expanding its creative capabilities and delivering high-quality, compelling content for its clients. As a Content Producer, she will play a key role in content strategy, brand storytelling, and multimedia production. “We are so excited to welcome Julianne to the Chikmedia team,” said Meghan Rothschild, our President. “Her expertise in social media marketing and brand development, combined with her creative vision and passion for storytelling, make her an invaluable addition as we continue to grow and innovate.” Julianne holds a Bachelor’s Degree in Integrated Marketing Communications from Ithaca College’s Roy H. Park School of Communications. Prior to joining Chikmedia, she served as Director of Marketing, Retention, and Field Services at Dominion Dealer Solutions, as well as Business Development and Marketing Specialist at Excelsior Integrated. To contact Julianne you can email her at [email protected]. |
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