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4/14/2025 Your Brand Toolkit Branding is arguably the most important piece of your business. It allows you to create recognition with your target audience, builds trust with your community, and ultimately, increases your sales. We have so many small businesses that come to us and they don't have the basic branding tools in place. Before we get into our branding must haves, let’s go over what exactly branding is.
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3/31/2025 Featured Chik: Andrea Bailey We're excited to introduce you to Andrea Bailey, Founder of Evolving Mind and Body, LLC. Andrea is a Holistic Wellness Practitioner who helps people reconnect with their personal energy to create lasting transformation in their lives. Read on to learn more!
3/24/2025 Women's History month Feature In celebration of Women's History month, Hillary Lynn, a Chikmedia preferred photographer, highlighted some of the many women making an impact in Western Mass that she's photographed, including Chikmedia's President, Meghan Rothschild. Click the button below to read the full article.
3/10/2025 Chiks in the Community
Last week, the Chik team had the pleasure of volunteering at the 94.7 WMAS Radiothon for Baystate Children's Hospital. This annual event raises critical funds for the Baystate Children's Hospital and this year, thanks to the generous support of the community, over $256,235 was raised! These funds will help local Western Mass children receive the care they need. One of Chikmedia's core values is giving back to our local community, so we couldn't be prouder to have been a small part of this event. If you would like to donate to this incredible organization, you can head to WMASkids.com.
3/1/2025 Featured Chik: Emily Carlson We'd like you to meet your new travel bestie, Emily Carlson of We Do Travel Right. Emily and her team can help you plan your dream vacation at NO COST to you! Read on to learn more about Emily and her journey to opening We Do Travel Right
2/18/2025 Featured Chik: Jordan Machowski We are honored to introduce you to the owner of JayMaePhotography, Jordan Machowski. Jordan is born and raised in Western Mass and shoots everything from weddings to portraits to landscapes. Read on to learn more about her!
 Meghan Rothschild: The world of marketing and public relations has been ever-changing since its beginning, and this upcoming year will be no exception. Right now, we’re seeing a boom in the podcast industry and utilizing hosts as influencers and collaborators on social media to advance our clients’ expert positioning. Authenticity, ‘edutainment,’ and storytelling continue to be the priority for online content, with a heavy emphasis on video.
Did you catch Chikmedia President, Meghan Rothschild on the Bold Like Her Podcast earlier this month? She sat down with Kim Douglas while she was in Boston to share about her story. She even shares her top tips for social media. You can listen to the episode below or tune in wherever podcasts are streamed.
 Once a year, when Auld Lang Syne rings out and the confetti falls, many of us become mesmerized by the possibilities of the new year. We make New Year's resolutions that bring excitement and motivation, however as the sparkle of ball drop dulls, for some, so does the hope of achieving those resolutions. avoid getting stuck in the common pitfalls and downward spirals, let’s chat about some helpful tips. Set yourself up for success and avoid New Year’s resolution pitfalls with these practical tips: Focus on Progress, Not Perfection: Don't wait until the end of the year to celebrate progress, acknowledge small victories along the way to keep yourself motivated.
Embrace Flexibility: Life is unpredictable and WILL throw you curveballs, so be prepared to adjust your goals or timeline. If things don’t go as planned, adapt and keep moving forward Avoid an All-or-Nothing Mentality: Don’t give up after a setback and even reframe setbacks as learning opportunities. Instead of viewing challenges as failures, use them as a chance to learn and grow. Don’t Be Afraid to Let Go: If after a few months, you realize your goal is no longer aligned with your values or interests, it’s okay to let it go. Resolutions should feel empowering, not restrictive. Avoid Overload: Focus on a few key goals instead of overwhelming yourself with a zillion resolutions. This makes it easier to prioritize and maintain your commitment. Be Kind to Yourself: When you make mistakes, treat yourself with the same kindness and understanding that you would offer to a friend. Stop the negative self-talk, in my opinion there are enough people who talk crap about you, don’t add to it. Don’t Rely on Willpower Alone: Establish systems to help you succeed, such as setting reminders, creating supportive habits, or having an accountability partner. Relying on willpower alone can lead to burnout. By following these tips, you'll be more likely to stay on track and feel accomplished by the end of the year. Written by: Jill Monson Jill Monson is the Associate Director of Marketing at Chikmedia and also the owner of POP!more – confidence coaching, training and speaking done differently – no fluff, no deep-breathing, & no BS. 
"It was AWESOME!!! Seriously, best corporate video I can recall seeing. Wow."
We are fortunate to work with our clients on many different projects, but our favorite projects are the ones that put our creativity and skillsets to the test. Which is why reviews like this one from Matt Bannister make our day! We had so much fun collaborating with the team at Children's Museum at Holyoke and the incredible team at VSP to produce this promotion video for Fancy Steps.
12/20/2024 ICYMI: Mass Women's ConferenceThis year's Massachusetts Conference for Women marks our 14th year as part of the event's Social Media Street Team! We are honored to serve in this role year after year to elevator the voices of 11,000 women.
This year's keynotes featured Caitlin Clark and the One and Only Oprah Winfrey! For more information on this incredible event, visit their website here. Tickets sell out FAST so snag yours today! 12/2/2024 Featured Chik: Angela Park Meet Angela Park, Executive Director of Springfield Performing Arts Venture, Inc. Read on to learn more about her and the work she is doing to protect the arts!
11/19/2024 Featured chik: Victoria Woolard We're so excited to introduce you to Victoria Woolard, owner of Still Waters USA! Victoria brings traveling craft workshops to the community - empowering folks both in their own crafting and running their own workshops. Read on to learn more!
11/4/2024 HAPPINESS HABITS… IS THAT A THING?By: Jill Monson  Merriam-Webster defines happiness as “a state of well-being and contentment.”
In 2023, according to “Home Magazine” these were the Top 10 Things that Make People Happy: 10/15/2024 MBN: Owning Your Authentic Self I recently had the pleasure of presenting at a Leadership Luncheon being put on by a local young professionals networking group. My presentation covered my career story, which centers around being your authentic self and how to navigate challenging situations in the workplace.
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