Learn from the Masters
Social Media ManagementOur Social Media Management workshop covers all the basics you need for launching a comprehensive marketing campaign. During this program, you’ll learn the major ins and outs of the social media platforms that are currently being used for business marketing today. We cover the trends, the demographics and successful tips on how to brand your business effectively. This course also includes “working time” where you can begin building out a plan for us to review and provide feedback on the spot.
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Personal BrandingWhat is personal branding? Who needs it? We feel it’s a vital component to the success of you and your company. This workshop covers the must-haves for a professional online presence. We teach you what types of content works best, and where you should be posting it in order to engage more followers and land your dream job. As with all our workshops, this 3-hour course allows you to receive feedback from the experts on-site. You’ll leave with a list of actionable next steps to building out your successful brand!
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PR 101Public Relations is an important addition to any branding plan. But it’s not easy. This workshop gives you the basic starter tips for developing a meaningful and eye-catching awareness campaign. We teach you how to approach the media, how to keep the public engaged and how to get your story heard. Plus, learn about how strategic partnerships can help boost awareness of your brand.
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Marketing strategyIn this session, we’ll cover the basics of what’s included in a Marketing Strategy and why it’s important to have one. We’ll teach best practices on planning your budget and building a plan that effectively communicates to your intended audience.
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Working with Influencers In this session we'll discuss the world of influencer marketing. You'll learn best practices on approaching and leveraging an influencer's reach to promote your business to their audience.
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Public Speaking Best PracticesOur team is full of seasoned speakers, including our President who has been a National Spokesperson for a variety of organizations. We’ll work with you and your team to help you feel more confident captivating a crowd!
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Crisis CommIt’s not a matter of “if,” it’s a matter of when. Crisis Communication is often a very overlooked necessity, particularly among small to medium businesses. Is your company prepared to manage a brand crisis? This workshop discusses not only why it’s important, but how to develop a plan that will protect your brand. You’ll leave with an understanding of what steps you need to take to develop your own successful strategy to making sure your company’s reputation stays in tact.
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Custom BuiltDon’t see one that fits? That’s Ok! We can custom build a workshop to meet the needs of your audience. If it falls under the Marketing, PR and Communications umbrella, we can teach it!
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"Student feedback for Meghan's Social Media Marketing class was extremely positive. Students were fully engaged and gained valuable skills that will increase their marketability."
- Brenda Canning, Springfield College